Digital Product Manager (B2C website)

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    Product Management

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  • HR Contactpersoon:

    Raïsa Jachmann


The Digital Product Manager (B2C Website) Europe, will be responsible for taking full ownership of the customer end-to-end digital customer journey for a specific product. The role will monitor and manage the progress of the product, overseeing the development of product documentation whilst understanding and translating customer needs.



Owning the vision of the product and following market development

Creating and managing a product backlog and mapping out dependencies

Acting as the primary liaison for your products; agreeing goals and KPIs

Carrying out detailed analysis of user needs, business requirements, impact, scope, risks, benefits and technical dependencies for user stories

  ⊲ Providing key input for the product’s business case

  ⊲ Monitoring and managing the progress of the product

Understanding customer needs and translating them into features

  ⊲ Overseeing the development of product documentation

Managing key stakeholders (including channel teams, business analysts and development teams)

Owning the roadmap for roll-out across Europe, enabling execution and implementation in the regions

Acting as subject-matter expert in product domain (understanding market trends, best practices etc.)

Liaizing with regional product managers to collect feedback; understanding local customer and business needs and priorities

  ⊲ Managing budget for BAU and CI
  ⊲ Presenting product progress, including demos, to key stakeholders

Coordinating the design of new digital solutions, involving key stakeholders (e.g. IT, channels, etc.)

  ⊲ Ensuring the product’s required service level fulfilment

(overseeing trouble shooting if necessary)

Overseeing the product’s compliance with individual legal or corporate requirements

  ⊲ Defining and distributing information material to regions

Accountability for first level testing before handing over to regions and second level support

Providing input to TO-BE requirement documents, process flow charts, mock-ups and dummies.


European DCE Product Managers

European B2C Channel Leads

Regional B2C Channel Leads

European and Regional IT

Regional Customer Experience team


Strong experience and knowledge of e-commerce in retail/B2C (preferably in automotive)

Experience with large roll-out/implementation trajectories of digital/IT solutions

  ⊲ Strong knowledge of customer experience design

Proven track record in translating and implementing business strategy into successful digital products

Professional written and oral English communication abilities and strong analytical and communication skills

Commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results

  ⊲ Ability to lead projects in a matrix organization.