Digital Product Manager B2B
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Locatie:
Schiedam
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Vakgebied:
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Contracttype:
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Hiring Manager:
Raïsa Jachmann
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Job ref:
1467
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Gepubliceerd:
bijna 3 jaar geleden
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Aantal uren per week:
40
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Uiterlijke reactiedatum:
2022-06-11
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HR Contactpersoon:
ConsultantDrop
ROLE OVERVIEW:
The Digital Product Manager B2B will take full ownership of the customer end-to-end digital customer journey for specific products, creating and managing a product backlog, mapping out dependencies and acting as the primary liaison for products by agreeing goals and KPIs. The role will understand customer needs, translating these into priority features, whilst coordinating the design of new digital solutions.
The Digital Product Manager is a key role within the European B2B Digital Customer Experience team and reports to the Head of B2B Digital Customer Experience.
There are a number of key Product Manager roles which specialize in specific areas - Learning Management Systems (LMS), Data, Garage Management Systems (GMS), 2 Step and 3 Step & Specials.
KEY RESPONSIBILITIES:
⊲ Owning the product vision and roadmap including shaping the value proposition
⊲ Following market trends and acting as a subject matter expert
⊲ Acting as the primary liaison for products, agreeing goals and KPIs
⊲ Carrying out detailed analysis of user needs, business requirements, impact, scope, risks, benefits and technical dependencies for user stories and translating these into key features
⊲ Providing key input for the product’s business case
⊲ Managing the design, development, rollout and implementation of the product including the development of key product documentation
⊲ Managing key stakeholders (including channel teams, business analysts and development teams) and presenting progress to these stakeholder groups
⊲ Liaizing with regional product managers to collect feedback; understanding local customer and business needs & priorities and supporting them with regional
implementation
⊲ Owning budget for BAU and Continuous Improvement.
KEY STAKEHOLDERS:
⊲ European DCE Product Managers
⊲ European B2B Channel Leads
⊲ Regional B2B Channel Leads ⊲ European and Regional IT
⊲ Regional Customer Experience team.
KEY AND DESIRED SKILLS:
⊲ Strong understanding of B2B e-commerce solutions (e.g. ordering portals, integrations)
⊲ Experience with large roll-out/implementation trajectories of digital/IT solutions
⊲ Preferably experience in automotive (aftermarket)
⊲ Strong knowledge of customer experience design
⊲ Proven track record in translating and implementing business strategy into successful digital products
⊲ Professional written and oral English communication abilities and strong analytical and communication skills
⊲ Commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
⊲ Ability to lead projects in a matrix organization.
SPECIFIC RESPONSIBILITIES AND SKILLS:
|
RESPONSIBILITIES |
SKILLS |
Digital Product Manager- LMS |
⊲ Defining the technical training platform capabilities to meet European shared and regional needs ⊲ Managing content lifecycle to ensure it is relevant to market and industry standards/trends ⊲ Identifying gaps and opportunities to create a broad portfolio of content with internal and external suppliers ⊲ Assessing and benchmarking quality and relevance of content |
⊲ Understanding of SCORM packages ⊲ Strong understanding of mediums (i.e. video, interactive, webinar, eLearning, etc.) available to undertake training ⊲ Ability to assess relevancy of content to audience and need ⊲ Preferably knowledge in automotive product assortments |
Digital Product Manager- DATA |
⊲ Identifying data suppliers (for B2B & B2C) to strengthen our go to market strategies ⊲ Identifying, quantifying, and benchmarking data for use in value propositions ⊲ Managing and consolidating data sources and contracts with suppliers in conjunction with Data Management, VMO and IT |
⊲ Strong understanding of different data formats and ways of exposing the data ⊲ Strong knowledge of data sets in automotive landscape ⊲ Strong knowledge of data sets in service providers (i.e., location, customer, behavioural data, accountancy, reviews) |
Digital Product Manager- GMS |
⊲ Carrying out detailed analysis on European vs bespoke needs for modules within the garage management system ⊲ Identifying commonality and differentiators within each regional market set up and create solutions to remove these painpoints, giving a seamless experience for the customer ⊲ Understanding UI/UX needs across different customers, markets and their maturity |
⊲ Strong understanding of the European competitor set (features, functionalities, etc) of garage management systems ⊲ Strong knowledge of how workshops operate across Europe ⊲ Technical understanding of how digital solutions within a workshop interact ⊲ Understanding of UI/UX principles |
Digital Product Manager- 2 step |
⊲ Carrying out analysis and benchmarking of competitor portal feature and functionality and translating into relevant requirements and their added value ⊲ Understanding UI/UX needs across different customers, markets and their maturity ⊲ Assessing data needs and types relevant to each market in conjunction with Data Product Manager |
⊲ Understanding of UI/UX principles ⊲ Technical understanding of how digital solutions within a workshop interact Experience in vehicle and product data integrations |
Digital Product Manager- 3 step/special |
⊲ Carrying out analysis and benchmarking of competitor portal feature and functionality and translating into relevant requirements and their added value ⊲ Understanding UI/UX needs across different customers, markets and their maturity ⊲ Assessing data needs and types relevant to each market in conjunction with Data Product Manager |
⊲ Experience of communicating with major accounts, key customers and high potential revenue customers. ⊲ Understanding of UI/UX principles ⊲ Technical understanding of how digital solutions within a workshop interact ⊲ Experience in vehicle and product data integrations |