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Vacature

Head of Omnichannel

ROLE OVERVIEW:
An exciting new role within our European team, the Head of Omnichannel Europe will shape, lead and deliver LKQ Europe’s ambitious plans to become the most consumer centric Automotive Aftermarket Omnichannel player. Building seamless journeys and connecting multiple channels, you will lead execution of new business opportunities and go-to-market propositions for short and long term initiatives across both B2C and B2B. With digital and innovation being key business drivers, you will help develop LKQ’s digital talent and guide the company on its transformation journey.

KEY RESPONSIBILITIES:
  • Building a world class team and structure of trading and digital talent to drive innovation and deliver our European B2C strategies
  • Owning the P&Ls, optimizing profitability and service propositions,and lead growth through innovation and market leading capabilities
  • Developing partnerships across functions and ensure their deliverables and services are built and executed with a B2C mindset
  • Immediate focus on launching the European led online B2C business into new markets in 2022. Project already in progress
  • Leading the long term vision to build world class Digital, e-Commerce and CRM technology and capabilities to consolidate regional businesses onto central enterprise solutions
  • Collaborating with regions and use their capabilities and network to expand business opportunities with local warehouses, branches, drop shipping etc
  • Creating the vision and lead development of the end to end omnichannel customer journeys and experiences to drive differentiation and deliver compelling reasons for consumers to shop
  • Building capabilities to connect our B2C consumers with our B2B network through initiatives like ‘Fit It For Me’ and workshop integration
  • Working with the CRM team to create a single view or our consumer/ customer across B2C and B2B and use this as a powerful tool to drive loyalty, advocacy and personalised services and experiences
  • Building meaningful and useful post purchase experiences and journeys
  • Liaizing with regional leads, integrating digital into the physical in-store experience, driving customer and partner engagement, conversion and lifetime value
  • Implementing sophisticated reporting tools and capabilities with BI & Data teams to deliver meaningful reports and actionable insights
  • Building on product and brand assortment, working with Merchandising, Product and Pricing to offer an unparalleled range of Automotive and Leisure accessories
  • Ensuring the commercialization strategy aligns where needed across channels and delivers the actions and ‘moments’ for each market to achieve business goals
  • Building a culture that fosters innovation and inspires colleagues to change status quo
  • Creating great experiences through apps, buy/reserve online pickup in-store, same day delivery and inventory visibility/endless aisle
  • Leading the omnichannel offering using key market insights to drive a strong consumer and product strategy which leads the market in an end to end journey delivery that is distinctive, seamless and best-in class
  • Building journeys and experiences that cater to local shopper behaviour and develop new capabilities which drive conversion and optimisation
  • Bringing to life what omnichannel means within LKQ, what value it delivers commercially and deliver this in a cross functional execution
  • Defining and optimizing the highest value initiatives, establishing where competitive advantage lies, ensuring successful execution, with wide-reaching impacts across the business
  • Understanding where Marketplaces sit within the European strategy, helping to define the most suitable way of managing them
  • Collaborating with the (future) Marketplaces team to create the right GTM strategy which avoids conflict and enables sustainable and profitable growth
  • Helping create a Digital Academy to nurture and retain internal talent with the right tools, workshops and external expertise.

KEY STAKEHOLDERS:
  • Commercial teams across multiple regions and channels
  • Digital Customer Experience
  • IT
  • PMO
  • Product
  • Pricing
  • Logistics, Operations and Supply Chain
  • Marketing & BI
  • Customer Service.

KEY AND DESIRED SKILLS:
  • Successful big revenue B2C trading experience across digital and e-Commerce and strong business acumen
  • Ownership of P&Ls, driving profitability but at the same time challenging convention and building compelling business cases to achieve the ambitious vision
  • Highly numerical and ability to understand data
  • Strong stakeholder management skills. Confidence in managing upwards and across a matrix organization
  • Thought leadership in the customer and digital space will be required to transform LKQ’s go to market approach in physical, digital and consumer experience.
  • Deep expertise of innovation in digital product and in developing omnichannel strategies and bringing to execution
  • Knowledgeable of interdependencies across function and able to influence teams to come on our journey
  • Developed and led e-Commerce/digital teams in a regional and multi location setting
  • Excellent communicator and self starter and a missionary builder with a demonstrated track record of taking ideas from concept to production and leading teams to deliver with quality
  • Professional proficiency in English
  • Speaking multiple languages is desirable.