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Vacature

Digital Product Manager B2B

  • Locatie:

    Schiedam

  • Vakgebied:

    Product Management

  • Contracttype:

    Fulltime

  • Job ref:

    1467

  • Aantal uren per week:

    40

  • Uiterlijke reactiedatum:

    11-06-2022

  • HR Contactpersoon:

    Raïsa Jachmann

ROLE OVERVIEW:

The Digital Product Manager B2B will take full ownership of the customer end-to-end digital customer journey for specific products, creating and managing a product backlog, mapping out dependencies and acting as the primary liaison for products by agreeing goals and KPIs. The role will understand customer needs, translating these into priority features, whilst coordinating the design of new digital solutions.

The Digital Product Manager is a key role within the European B2B Digital Customer Experience team and reports to the Head of B2B Digital Customer Experience.

There are a number of key Product Manager roles which specialize in specific areas - Learning Management Systems (LMS), Data, Garage Management Systems (GMS), 2 Step and 3 Step & Specials.

 

KEY RESPONSIBILITIES:

Owning the product vision and roadmap including shaping the value proposition

Following market trends and acting as a subject  matter expert

Acting as the primary liaison for products, agreeing goals and KPIs

Carrying out detailed analysis of user needs, business requirements, impact, scope, risks, benefits and technical dependencies for user stories and translating these into key features

   ⊲ Providing key input for the product’s business case

   ⊲ Managing the design, development, rollout and implementation of the product including the development of key product documentation

Managing key stakeholders (including channel teams, business analysts and development teams) and presenting progress to these stakeholder groups

Liaizing with regional product managers to collect feedback; understanding local customer and business needs & priorities and supporting them with regional

implementation

    ⊲ Owning budget for BAU and Continuous Improvement.

KEY STAKEHOLDERS:

    ⊲ European DCE Product Managers

    ⊲ European B2B Channel Leads

    ⊲ Regional B2B Channel Leads European and Regional IT

    ⊲ Regional Customer Experience team.

KEY AND DESIRED SKILLS:

Strong understanding of B2B e-commerce solutions (e.g. ordering portals, integrations)

Experience with large roll-out/implementation trajectories of digital/IT solutions

   ⊲ Preferably experience in automotive (aftermarket)

   ⊲ Strong knowledge of customer experience design

Proven track record in translating and implementing business strategy into successful digital products

Professional written and oral English communication abilities and strong analytical and communication skills

Commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results

   ⊲ Ability to lead projects in a matrix organization.

SPECIFIC RESPONSIBILITIES AND SKILLS:

 

 

RESPONSIBILITIES

SKILLS

Digital Product Manager- LMS

Defining the technical training platform capabilities to meet European shared and regional needs

Managing content lifecycle to ensure it is relevant to market and industry standards/trends

Identifying gaps and opportunities to create a broad portfolio of content with internal and external suppliers

Assessing and benchmarking quality and relevance of content

Understanding of SCORM packages

Strong understanding of mediums (i.e. video, interactive, webinar, eLearning, etc.) available to undertake training

Ability to assess relevancy of content to audience and need

Preferably knowledge in automotive product assortments

Digital Product Manager- DATA

Identifying data suppliers (for B2B & B2C) to strengthen our go to market strategies

Identifying, quantifying, and benchmarking data for use in value propositions

Managing and consolidating data sources and contracts with suppliers in conjunction with Data

Management, VMO and IT

Strong understanding of different data formats and ways of exposing the data

Strong knowledge of data sets in automotive landscape

Strong knowledge of data sets in service providers (i.e., location, customer, behavioural data, accountancy, reviews)

Digital Product Manager- GMS

Carrying out detailed analysis on European vs bespoke needs for modules within the garage management system

Identifying commonality and differentiators within each regional market set up and create solutions to remove these painpoints, giving a seamless experience for the customer

Understanding UI/UX needs across different customers, markets and their maturity

Strong understanding of the European competitor set (features, functionalities, etc) of garage management systems

Strong knowledge of how workshops operate across Europe

Technical understanding of how digital solutions within a workshop interact

Understanding of UI/UX principles

Digital Product Manager- 2 step

Carrying out analysis and benchmarking of competitor portal feature and functionality and translating into relevant requirements and their added value

Understanding UI/UX needs across different customers, markets and their maturity

Assessing data needs and types relevant to each market in conjunction with Data Product Manager

Understanding of UI/UX principles

Technical understanding of how digital solutions within a workshop interact Experience in vehicle and product data integrations

Digital Product Manager- 3 step/special

Carrying out analysis and benchmarking of competitor portal feature and functionality and translating into relevant requirements and their added value

Understanding UI/UX needs across different customers, markets and their maturity

Assessing data needs and types relevant to each market in conjunction with Data Product Manager

Experience of communicating with major accounts, key customers and high potential revenue customers.

Understanding of UI/UX principles

Technical understanding of how digital solutions within a workshop interact

Experience in vehicle and product data integrations